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For Phame CI, everything begins with in-depth data. Our analytics services give you comprehensive insights into your business, trade area, and customers. We then use the data insights as a roadmap to take your business and your brand to the next level.
CONSUMER INSIGHTS
Find your ideal customer!
Analytics
Core Customer Profile Trade Area Analysis Site Selection Analysis Competitor Analysis Location Study
Core Customer Profile
Segment customers into profile types to gain in-depth marketing insights
Features:
Up to 71 Segmented Types Lookalike Audience Generation Preferred Marketing Channel Analysis Personalized Marketing
Trade Area Analysis
Gain a deeper understanding of your trade area to maximize your opportunities
Features:
Customer Mapping Total Opportunity Breakdown Prospect Identification
Choose winning locations with comprehensive site scoring
Features:
Site Scoring Demand Analysis Competitor Analysis
Competitor Analysis
Understand who your competitors are to discover your competitive edge.
Features:
Business Model Comparison Risk Analysis Demand Analysis
Campaign Analysis
Track the success of your marketing campaigns with the PHAME dashboard
Features:
Total Campaign Impressions Click-Through-Rate Visits-Per-Click Conversion Tracking
Location Study
Use Mobile Targeting To Reach Consumers Who Visit Locations Important to Your Business! Location Study points of interest you desire: Study your location, your competitors’ locations, and any location that interests you to gain consumer insights.
Features:
Gain powerful information, such as: – Your location traffic against your competitors – Days between visits – Segmentation data – And more
Marketing
Addressable Geofencing
Programmatic Display
Connected TV & OTT Advertising
Amazon DSP
Curated Audiences
Social Media Marketing
Keyword Contextual Search
Direct Mail
Paid Search
Addressable Geo-Fencing
Create digital perimeters around locations to engage qualified prospects.
Features:
Competitor Geofence Event Targeting Retargeting Campaigns Conversion Zone Tracking
Programmatic Display
Automate ad buying across digital channels viewed by your target audience
Features:
Real-Time Bidding Fully Automated Mobile, TV, & Online Search Advertising
Social Media Marketing
Combine PHAME data with Facebook interest selections to discover new audiences
Features:
Lookalike Audience Generation Geographical Targeting Facebook Lead Ads
Connected TV & OTT Advertising
Air video ads on smart TVs and streaming devices like Roku
Features:
Geofence Targeting URL Link Enabled Increased Brand Awareness
Amazon DSP
Tap into Amazon’s purchase history to find shoppers with the intent to buy the products you sell and market directly to them on the Amazon-owned websites they visit every day
Features:
Identify high-value keywords and optimize targeting strategy Manage Sponsored Product, Sponsored Brand, and Product Display Ad Campaigns
Curated Audiences
Create specialty audiences around specific data attributes like language preference
Features:
Precision Marketing Personalized Messaging New Audience List Building
Keyword Contextual Search
Identify prospects who have searched for or visited pages featuring designated keywords
Features:
New Audience List Building Retargeting Campaigns Time Frame Specific
Paid Search
Serve prospects ads for your business directly on major search engines when they search for relevant keywords
Features:
Pay-Per-Click Google Ad Words Google & Bing Enabled Business Listings
Direct Mail
Hyper-target households or saturate high-density carrier routes with mailers
Features:
Hyper-Target Campaigns Carrier Route Saturation Direct Mail Responsive Analysis
Creative
Creative Design
Video Production
Landing Page Creation
Creative Design
Leverage data insights to craft promotions with personalized messaging and imagery and sent via the preferred marketing channel of each audience segment
Features:
Contextual design Ad creation for all Mediums Landing Page Creative Designated design team per client Design for all marketing channels
Video Production
Collaborate with PHAME and its partners to produce high-quality video content designed for digital marketing without purchasing any expensive equipment.
Features:
Customer Testimonials Ads for all mediums Event Video In-house screen content
Customer Profile Resolution
A geofence is drawn around the Point of Interest (POI) Permission based Mobile Ad IDs are captured along with other anonymized data. PHAME will take the anonymized data and serve ads to the Mobile Ad ID. Segmentation data is collected to build a profile of ad recipients.
Point of Interest
Gather Anonymized Permission Based Segmentation Data
Serve Video or Static Ads redirecting to landing page
Trade Area Analysis
Defining the Trade Area
Trade area defined by zip codes & demographic information and other customer data supplied by client.
Trade Area, including Multiple Points of Interest
Competitor Listening Study
BY GEOFENCING YOUR COMPETITORS AND TRACKING DEVICE IDs THAT MOVE IN AN OUT OF THE TARGETED AREA, PHAME CAN DEVELOP A PROFILE OF YOUR COMPETITORS’ CUSTOMER BASE. WE GIVE YOU AN HONEST ASSESSMENT OF YOUR COMPETITORS; DETERMINING WHO THEIR CUSTOMERS ARE, WHERE THEY LIVE, AND THEIR SHOPPING HABITS. WE CAN DETERMINE WHAT DIFFERENTIATES YOUR BUSINESS AND HOW BEST TO MARKET TO THEIR CUSTOMER BASE.
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Core Customer/Opportunities
8,854 Opportunities in the Trade Area
Core
Customer/Opportunities
8,854 Opportunities in the Trade Area
Where the New Prospect Opportunities are Located
Top 5 Mosaic Segments
● 126 Million US Households
● 800 lifestyle and interest attributes
● 71 Segments
● 200 – 500 Vertical-specific attributes
Prospect Channel Preference
5 Top Segment Channel Preferences
Ron 918.955.2502 Louis 918.519.2055
Monday - Friday 9:00 AM - 5:00 PM
5800 E Skelly Dr, Suite 550
Tulsa, OK 74135
Ron 918.955.2502
Louis 918.519.2055
Monday - Friday 9:00 AM - 5:00 PM
5800 E Skelly Dr, Suite 550
Tulsa, OK 74135